Role of culture in a women and men behavior and meaning for marketing
| Thesis title: | Význam kulturního podmínění ženských a mužských rolí v marketingu |
|---|---|
| Author: | Brodská, Monika |
| Thesis type: | Diplomová práce |
| Supervisor: | Koudelka, Jan |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá změnou rolí a mužů ve společnosti. Popisuje tři typy zobrazování žen v reklamě. |
| Keywords: | žena; muž; role |
| Thesis title: | Role of culture in a women and men behavior and meaning for marketing |
|---|---|
| Author: | Brodská, Monika |
| Thesis type: | Diploma thesis |
| Supervisor: | Koudelka, Jan |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | Final thesis is about changing role of men and women in a culture. It describes three roles of women in a advertisement. |
| Keywords: | men; women; role |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 30. 5. 2008 |
|---|---|
| Date of submission: | 6. 5. 2009 |
| Date of defense: | 10. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20130/podrobnosti |