Marketing analysis of Prague International Marathon races
| Thesis title: | Marketingová analýza závodů společnosti Prague International Marathon, s.r.o |
|---|---|
| Author: | Mazal, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Koudelka, Jan |
| Opponents: | Nečásek, Jiří |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zabývá analýzou závodů společnosti Prague International Marathon, s.r.o. Obsahuje analýzu divácké spokojenosti a potenciálu segmentu vysokoškolských studentů. |
| Keywords: | PIM; maraton; marketing sportu |
| Thesis title: | Marketing analysis of Prague International Marathon races |
|---|---|
| Author: | Mazal, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Koudelka, Jan |
| Opponents: | Nečásek, Jiří |
| Thesis language: | Česky |
| Abstract: | Diploma thesis describes sports marketing in general and the analysis of PIM races and spectator's expectations and satisfaction. It includes analysis of university student segment marketing potential as well. |
| Keywords: | PIM; marathon; sports marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 15. 11. 2008 |
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| Date of submission: | 9. 5. 2009 |
| Date of defense: | 10. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18640/podrobnosti |