Marketing as a service on "the last journey" for pets
| Thesis title: | Marketing jako služba "na poslední cestě" pro domácí mazlíčky |
|---|---|
| Author: | Mendlová, Hana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházková, Markéta |
| Opponents: | Pivný, Václav |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá významem existence krematoria zvířat. Dále popisuje marketingový mix společnosti Krematorium zvířat Brno, s.r.o., hodnotí jednotlivé složky a navrhuje možná vylepšení. |
| Keywords: | marketing služeb; marketing; marketingový mix |
| Thesis title: | Marketing as a service on "the last journey" for pets |
|---|---|
| Author: | Mendlová, Hana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházková, Markéta |
| Opponents: | Pivný, Václav |
| Thesis language: | Česky |
| Abstract: | In my thesis I described the existence of pet crematorium and its meaning. Besides that I also described marketing mix of company Krematorium zvířat Brno, s.r.o, I evaluated individual components of this mix and proposed possible improvements. |
| Keywords: | marketing of services; marketing mix; marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 3. 2009 |
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| Date of submission: | 29. 4. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19882/podrobnosti |