Web presentation concept of Pfanner
| Thesis title: | Návrh webové prezentace společnosti Pfanner, s.r.o |
|---|---|
| Author: | Havlíčková, Kateřina |
| Thesis type: | Diplomová práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Skokanová, Dagmar |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zaměřuje na marketingovou komunikaci na internetu, na specifika internetu jako prostředku komunikace a ukazuje široké možnosti využití různých online nástrojů v marketingové komunikaci. Praktická část práce popisuje a analyzuje webovou prezentaci společnosti Pfanner, která je hodnocena podle zvolených kriterií. Na základě této analýzy a srovnání s konkurencí jsou navžena doporučení. |
| Keywords: | webové prezentace; marketingová online komunikace; marketing na internetu |
| Thesis title: | Web presentation concept of Pfanner |
|---|---|
| Author: | Havlíčková, Kateřina |
| Thesis type: | Diploma thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Skokanová, Dagmar |
| Thesis language: | Česky |
| Abstract: | This thesis focuses on marketing communication on internet, also on specifics of internet as a communication medium and shows a wide range of possibilities how to use various online tools in marketing communication. Second part of this publication describes and analyses web presentation of Pfanner company which is evaluated according to given criteria. Recommendations are given on the basis of this analysis and comparation with competition. |
| Keywords: | online communication; online marketing; marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 1. 9. 2008 |
|---|---|
| Date of submission: | 31. 5. 2009 |
| Date of defense: | 27. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/14098/podrobnosti |