Corporate logo, importance and influance on fruitfulness of the firm
| Thesis title: | Firemní logo, jeho význam a vliv na úspěšnost firmy |
|---|---|
| Author: | Tritová, Lenka |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Hauptová, Petra |
| Thesis language: | Česky |
| Abstract: | Svou bakalářskou práci s názvem Firemní logo, jeho význam a vliv na úspěšnost firmy jsem rozdělila do dvou hlavních částí. Teoretická část pojednává o tvorbě loga a praktická část pak o redesignu loga cestovní agentury Strakotour, což byla také hlavní náplň celé práce. |
| Keywords: | redesign; firemní logo; marketing |
| Thesis title: | Corporate logo, importance and influance on fruitfulness of the firm |
|---|---|
| Author: | Tritová, Lenka |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Hauptová, Petra |
| Thesis language: | Česky |
| Abstract: | I allocated my bachelory labor "Corporate logo, importance and influance on fruitfulness of the firm" into two parts. Theoretical part is about logo's creation and practical part is about logo's redesign. And mainly aim of the whole labor was a logo's redesign of travel agency Strakotour. |
| Keywords: | marketing; redesign; corporate logo |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 25. 4. 2008 |
|---|---|
| Date of submission: | 15. 12. 2008 |
| Date of defense: | 21. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15342/podrobnosti |