Product line analysis of Janus company
| Thesis title: | Analýza sortimentu firmy Janus |
|---|---|
| Author: | Kudrnová, Gabriela |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Drábová, Veronika |
| Thesis language: | Česky |
| Abstract: | Práce pojednává o společnosti, která na náš trh distribuuje laserové tiskárny. Pomocí analýzy portfolia se zjišťují výrobky, které by se dále měly nabízet anebo které by se ze sortimentu měly vyřadit. Dále se práce zabývá službami, které slouží na podporu produktu. Nakonec je portfolio dané firmy porovnáno s portfoliem konkurenčních společností. |
| Keywords: | výrobková média; marketing; konkurence; služby; komplexní produkt; sortiment |
| Thesis title: | Product line analysis of Janus company |
|---|---|
| Author: | Kudrnová, Gabriela |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Drábová, Veronika |
| Thesis language: | Česky |
| Abstract: | The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a support of the product. At the end the portfolio of this company is compared to portfolios of competing companies. |
| Keywords: | competition; complex product; product line; services; product media; marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 2. 2009 |
|---|---|
| Date of submission: | 30. 5. 2009 |
| Date of defense: | 17. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18876/podrobnosti |