Marketing of HC Sparta Praha
| Thesis title: | Marketing HC Sparta Praha |
|---|---|
| Author: | Krňávek, Tomáš |
| Thesis type: | Bakalářská práce |
| Supervisor: | Horová, Olga |
| Opponents: | Klimíček, Tomáš |
| Thesis language: | Česky |
| Abstract: | Cílem práce je popsat a přiblížit vybrané marketingové skutečnosti a témata na příkladech z praxe. Dále se práce zabývá analýzou příjmů českého sportovního klubu ve srovnání se zahraničím. Praktická část je věnována marketingové praxi v hokejovém týmu HC Sparta Praha. |
| Keywords: | sportovní reklama; sport; sponzoring; marketing |
| Thesis title: | Marketing of HC Sparta Praha |
|---|---|
| Author: | Krňávek, Tomáš |
| Thesis type: | Bachelor thesis |
| Supervisor: | Horová, Olga |
| Opponents: | Klimíček, Tomáš |
| Thesis language: | Česky |
| Abstract: | The goal of this writing is to describe and enlighten chosen marketing facticities and issues using suitable examples from sport marketing practice. Next theme of the writing is an analysis of difference between income of czech and foreign professional football clubs. At least, but not at last, the writing contains an analysis concernig marketing activities of HC Sparta Praha. |
| Keywords: | Sport ; Marketing; Sport Advertisment; Sponsoring |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 2. 2009 |
|---|---|
| Date of submission: | 1. 5. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18587/podrobnosti |