Quality of milk on the market of the Czech Republic
Thesis title: | Kvalita mléka na trhu ČR |
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Author: | Horáková, Blanka |
Thesis type: | Bakalářská práce |
Supervisor: | Kořánová, Helena |
Opponents: | Hůlová, Marie |
Thesis language: | Česky |
Abstract: | Zjistit, jak mladí spotřebitelé pohlížejí na kvalitu mléka, zda mléko pijí a jaké jsou jejich požadavky a preference při konzumaci mléka. |
Keywords: | Mléko; Trh mléka v České republice; Dotazníkové šetření; Kvalita |
Thesis title: | Quality of milk on the market of the Czech Republic |
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Author: | Horáková, Blanka |
Thesis type: | Bachelor thesis |
Supervisor: | Kořánová, Helena |
Opponents: | Hůlová, Marie |
Thesis language: | Česky |
Abstract: | To find out what the young consumers think about the quality of milk, in case they drink it, and what are their requirements and preferences considering milk. |
Keywords: | Research questionnaire; Milk; Quality; Market of milk in the Czech Republic |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Management |
Information on submission and defense
Date of assignment: | 10. 10. 2008 |
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Date of submission: | 12. 12. 2008 |
Date of defense: | 14. 1. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/15196/podrobnosti |