Selecting a marketing strategy of comercial insurance company
| Thesis title: | Volba marketingové strategie komerční pojišťovny |
|---|---|
| Author: | Floriánová, Ivana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Daňhel, Jaroslav |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce pojednává o problematice marketingu v pojišťovnictví. Rozebírá specifické vlastnosti marketingu v tomto oboru. Poukazuje na nezbytnost volby správné marketingové strategie komerčních pojišťoven. Popisuje situaci na českém pojistném trhu, přičemž analyzuje nejpopulárnější strategie, v současnosti využívané několika komerčními pojišťovnami. |
| Keywords: | Komerční pojišťovna; Pojišťovnictví; Marketingová strategie |
| Thesis title: | Selecting a marketing strategy of comercial insurance company |
|---|---|
| Author: | Floriánová, Ivana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Daňhel, Jaroslav |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | This thesis introduces problems of marketing in a commercial insurance company. It discusses the specificity of marketing in this domain, clarifies the importance of the right choice of the marketing strategy in commercial insurance companies. And it also desribes the situation on the Czech insurance market and analyses the most favourite real strategies used by insurance companies. |
| Keywords: | Insurance companies; Insurance; Marketing strategy |
Information about study
| Study programme: | Finance a účetnictví/Pojišťovnictví |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Finance and Accounting |
| Department: | Department of Banking and Insurance |
Information on submission and defense
| Date of assignment: | 20. 2. 2009 |
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| Date of submission: | 20. 5. 2009 |
| Date of defense: | 12. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19013/podrobnosti |