Product Placement in Czech Republic and foreing countries
Thesis title: | Product Placement v zahraničí a v ČR |
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Author: | Andrle, Štěpán |
Thesis type: | Bakalářská práce |
Supervisor: | Pešek, Ondřej |
Opponents: | Dědek, Jan |
Thesis language: | Česky |
Abstract: | Práce popisuje formy a problematiku product placementu. Srovnává product placement v ČR a v zahraničí. Praktická část věnuje pozornost výsledkům dotazníkového šetření názorů na product placement a rozboru filmů. |
Keywords: | marketing; placement; product |
Thesis title: | Product Placement in Czech Republic and foreing countries |
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Author: | Andrle, Štěpán |
Thesis type: | Bachelor thesis |
Supervisor: | Pešek, Ondřej |
Opponents: | Dědek, Jan |
Thesis language: | Česky |
Abstract: | Description of forms of product placement. Campare of product placement in Czech Republic and foreing countries. Results of investigator's schedule about product placement. |
Keywords: | product; marketing; placement |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 10. 1. 2009 |
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Date of submission: | 1. 6. 2009 |
Date of defense: | 3. 6. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/18684/podrobnosti |