Product Placement in Czech Republic and foreing countries
| Thesis title: | Product Placement v zahraničí a v ČR |
|---|---|
| Author: | Andrle, Štěpán |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Dědek, Jan |
| Thesis language: | Česky |
| Abstract: | Práce popisuje formy a problematiku product placementu. Srovnává product placement v ČR a v zahraničí. Praktická část věnuje pozornost výsledkům dotazníkového šetření názorů na product placement a rozboru filmů. |
| Keywords: | marketing; placement; product |
| Thesis title: | Product Placement in Czech Republic and foreing countries |
|---|---|
| Author: | Andrle, Štěpán |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Dědek, Jan |
| Thesis language: | Česky |
| Abstract: | Description of forms of product placement. Campare of product placement in Czech Republic and foreing countries. Results of investigator's schedule about product placement. |
| Keywords: | product; marketing; placement |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 10. 1. 2009 |
|---|---|
| Date of submission: | 1. 6. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18684/podrobnosti |