Social advertisement
| Thesis title: | Sociální reklama |
|---|---|
| Author: | Hrušková, Kateřina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kašparová, Eva |
| Opponents: | Surynek, Alois |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce pojednává o jedné ze zvláštních forem reklamy, a to reklamě sociální. V komerční sféře se sociální reklama pokouší skrze emoce a sociální témata ovlivnit spotřebitele a změnit jejich kupní chování. |
| Keywords: | emoce; reklama; sociální reklama |
| Thesis title: | Social advertisement |
|---|---|
| Author: | Hrušková, Kateřina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kašparová, Eva |
| Opponents: | Surynek, Alois |
| Thesis language: | Česky |
| Abstract: | This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics. |
| Keywords: | advertisement; emotions; social advertisement |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Managerial Psychology and Sociology |
Information on submission and defense
| Date of assignment: | 11. 3. 2009 |
|---|---|
| Date of submission: | 30. 5. 2009 |
| Date of defense: | 18. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19667/podrobnosti |