Evaluation of marketing strategy of Ferrari
| Thesis title: | Zhodnocení marketingové strategie Ferrari |
|---|---|
| Author: | Fiala, Jakub |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházka, Jan |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je zhodnocení marketingové strategie automobilky Ferrari s přihlédnutím ke specifikům marketingu luxusního zboží. Hlavním nástrojem práce je situační analýza, jejíž hlavní poznatky jsou shrnuty do SWOT analýzy, z níž je vyvozeno konečné zhodnocení. |
| Keywords: | SWOT analýza; situační analýza; luxus; Ferrari |
| Thesis title: | Evaluation of marketing strategy of Ferrari |
|---|---|
| Author: | Fiala, Jakub |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházka, Jan |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to evaluate marketing strategy of the Ferrari carmaker with consideration of the marketing specifics of luxury goods. The main tool used in the thesis is the situational analysis. The results are summarized in SWOT analysis, out of which the final evaluation is drawn. |
| Keywords: | luxury; Ferrari; situational analysis; SWOT analysis |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 9. 3. 2009 |
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| Date of submission: | 27. 5. 2009 |
| Date of defense: | 17. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19569/podrobnosti |