Internet Marketing

The main aim of this work is to describe web development from marketing point of view. Less space for technological part has given the author the opportunity to focus more on the business point of view. The goal of the work is to describe how to create user-friendly web that would be appreciated by people and where they would come back to. Successful web is not based on secret technological tricks but on continuous and creative work. This thesis is based on many years of experience with webs of clients whom author has helped with the internet marketing. For example: company Internet Mall, one of the biggest internet merchants in the Czech Republic, could be named. The thesis is structured into three main parts. Firstly, preparatory work and building of the web is described. Secondly, promotion of the web, gaining users and motivating them to return is discussed. Lastly, search engine Morfeo is analyzed and it is used as an example of how search engines generally work and how do they sort pages.