Marketing communication of the brand BMW in Czech republic
Thesis title: | Marketingová komunikace značky BMW v České republice |
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Author: | Mikéska, Miroslav |
Thesis type: | Bakalářská práce |
Supervisor: | Procházka, Jan |
Opponents: | Škaloud, Petr |
Thesis language: | Česky |
Abstract: | Práce popisuje marketingovou komunikaci značky BMW v Česku. Sestává ze dvou částí - teoretické a praktické. Součástí je také praktická ukázka reklamní kampaně při uvádění nového modelu na trh. |
Keywords: | marketing; BMW; marketingová komunikace |
Thesis title: | Marketing communication of the brand BMW in Czech republic |
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Author: | Mikéska, Miroslav |
Thesis type: | Bachelor thesis |
Supervisor: | Procházka, Jan |
Opponents: | Škaloud, Petr |
Thesis language: | Česky |
Abstract: | The bachelor thesis on the topic of marketing communication of the brand BMW in Czech republic consists of two parts - theoretical and practical. There is a real advertising campaign analysis as a part of thesis. |
Keywords: | Marketing communication; BMW; Marketing |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 23. 3. 2009 |
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Date of submission: | 30. 4. 2009 |
Date of defense: | 20. 5. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/19976/podrobnosti |