Marketing communication of the brand BMW in Czech republic
| Thesis title: | Marketingová komunikace značky BMW v České republice |
|---|---|
| Author: | Mikéska, Miroslav |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházka, Jan |
| Opponents: | Škaloud, Petr |
| Thesis language: | Česky |
| Abstract: | Práce popisuje marketingovou komunikaci značky BMW v Česku. Sestává ze dvou částí - teoretické a praktické. Součástí je také praktická ukázka reklamní kampaně při uvádění nového modelu na trh. |
| Keywords: | marketing; BMW; marketingová komunikace |
| Thesis title: | Marketing communication of the brand BMW in Czech republic |
|---|---|
| Author: | Mikéska, Miroslav |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházka, Jan |
| Opponents: | Škaloud, Petr |
| Thesis language: | Česky |
| Abstract: | The bachelor thesis on the topic of marketing communication of the brand BMW in Czech republic consists of two parts - theoretical and practical. There is a real advertising campaign analysis as a part of thesis. |
| Keywords: | Marketing communication; BMW; Marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 23. 3. 2009 |
|---|---|
| Date of submission: | 30. 4. 2009 |
| Date of defense: | 20. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19976/podrobnosti |