Design and marketing
| Thesis title: | Design a marketing |
|---|---|
| Author: | Kalhotková, Petra |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Práce v teoretické části stručně definuje samotný pojem design, zařazuje průmyslový a produktový design do systému marketingového mixu, rozhodovacího procesu zákazníka, poukazuje na vliv designu na image značky a připomíná možné konflikty s CSR. Teoretická část obsahuje i kapitolu věnovanou současné situaci designu v ČR. V praktické části jsou zpracovány odpovědi z dotazníků a rozhovoru se specialistkou Design pro export. |
| Keywords: | Design v marketingu; Pojem design; Design značky |
| Thesis title: | Design and marketing |
|---|---|
| Author: | Kalhotková, Petra |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | The theoretical part briefly defines the concept of design, including the industrial and the product design of the marketing mix, the customer decision-making process, highlights the impact of design on the brand image and points the conflict with CSR. The theoretical part contains a chapter about the current situation of design in the Czech Republic. In the practical part are processed questionnaires and an interview with a specialist of Design pro export. |
| Keywords: | Brand design; Concept design; Design of marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 3. 2009 |
|---|---|
| Date of submission: | 1. 6. 2009 |
| Date of defense: | 20. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19427/podrobnosti |