Marketing aplications in FN Motol
| Thesis title: | Aplikace marketingu ve FN Motol |
|---|---|
| Author: | Marešová, Zuzana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházková, Markéta |
| Opponents: | Baudyšová, Jana |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá marketingem ve zdravotnictví- konkrétně ve FN Motol. Popisuje služby nabízené touto nemocnicí a jak nemocnice marketing provádí. Dále jsem se zaměřila na kardiochirurgické oddělení. |
| Keywords: | marketing ve zdravotnictví; FN Motol; marketingový mix |
| Thesis title: | Marketing aplications in FN Motol |
|---|---|
| Author: | Marešová, Zuzana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházková, Markéta |
| Opponents: | Baudyšová, Jana |
| Thesis language: | Česky |
| Abstract: | In my thesis I described marketing in the healthcare- concretely in FN Motol. Thesis describes services which this hospital produces and how this hospital does marketing. Than I describe department of cardiac surgery. |
| Keywords: | marketing in the healthcare; FN Motol; marketing mix |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 3. 2009 |
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| Date of submission: | 30. 4. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19420/podrobnosti |