Marketing in Prague's ZOO
| Thesis title: | Marketing v pražské ZOO |
|---|---|
| Author: | Sadílková, Ivana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Horová, Olga |
| Opponents: | Ryppel, Jakub |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá analýzou komunikačního mixu v pražské zoologické zahradě. Práce je rozdělena do pěti kapitol. První tři kapitoly se věnují teorii marketingu - jeho vývoji, marketingu služeb, marketingovou komunikací a nástrojům komunikačního mixu. Čtvrtá kapitola analyzuje komunikační mix v Zoo Praha a pátá kapitola zjišťuje jedinečné nástroje komunikačního mixu v zoo ve Dvoře Králové a analyzuje je z pohledu Zoo Praha. |
| Keywords: | komunikační mix; Made in nature; direct marketing |
| Thesis title: | Marketing in Prague's ZOO |
|---|---|
| Author: | Sadílková, Ivana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Horová, Olga |
| Opponents: | Ryppel, Jakub |
| Thesis language: | Česky |
| Abstract: | This bachelor's thesis analyzes marketing communication mix in Zoo in Prague. The thesis is divided into 5 main parts. First three parts are about theory of marketing - about history, about marketing of services, marketing communication and communications instruments. Forth part says about Zoo and about the instruments which they use. Last part is about Zoo in Dvůr Králové and about communication instruments which use in Zoo in Dvůr Králové and not in Zoo in Prague. Then the instruments are analyzes why are good or bad for Zoo in Prague. |
| Keywords: | direct marketing; Made in nature; communication mix |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 19. 11. 2008 |
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| Date of submission: | 30. 4. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16701/podrobnosti |