The Role of Marketing Communications when Building a Trademark
Thesis title: | Role marketingové komunikace při budování značky |
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Author: | Pavelková, Veronika |
Thesis type: | Diplomová práce |
Supervisor: | Štrach, Pavel |
Opponents: | Vinšová, Tereza |
Thesis language: | Česky |
Abstract: | není k dispozici ... |
Keywords: | k1; k2; k3 |
Thesis title: | The Role of Marketing Communications when Building a Trademark |
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Author: | Pavelková, Veronika |
Thesis type: | Diploma thesis |
Supervisor: | Štrach, Pavel |
Opponents: | Vinšová, Tereza |
Thesis language: | Česky |
Abstract: | is not available ... |
Keywords: | w3; w2; w1 |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management Business |
Information on submission and defense
Date of assignment: | 17. 10. 2008 |
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Date of submission: | 18. 10. 2008 |
Date of defense: | 2. 9. 2008 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/15775/podrobnosti |