The Role of Marketing Communications when Building a Trademark
| Thesis title: | Role marketingové komunikace při budování značky |
|---|---|
| Author: | Pavelková, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Štrach, Pavel |
| Opponents: | Vinšová, Tereza |
| Thesis language: | Česky |
| Abstract: | není k dispozici ... |
| Keywords: | k1; k2; k3 |
| Thesis title: | The Role of Marketing Communications when Building a Trademark |
|---|---|
| Author: | Pavelková, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Štrach, Pavel |
| Opponents: | Vinšová, Tereza |
| Thesis language: | Česky |
| Abstract: | is not available ... |
| Keywords: | w3; w2; w1 |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 17. 10. 2008 |
|---|---|
| Date of submission: | 18. 10. 2008 |
| Date of defense: | 2. 9. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15775/podrobnosti |