Analysis of Marketing Mix Elements (product, price)
| Thesis title: | Rozbor prvků marketingového mixu (produkt a cena) |
|---|---|
| Author: | Heralová, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Novotný, Bohumil |
| Thesis language: | Česky |
| Abstract: | Cílem práce je zhodnotit marketingové nástroje ve firmě Medin a.s., Nové Město na Moravě se zaměřením na produkt a cenu, jejich současný stav a vývoj do budoucna . |
| Keywords: | marketingový mix; tvorba ceny; Instrumentária |
| Thesis title: | Analysis of Marketing Mix Elements (product, price) |
|---|---|
| Author: | Heralová, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Novotný, Bohumil |
| Thesis language: | Česky |
| Abstract: | The aim of this work is to evaluate Marketing Tools in the company Medin inc., Nové Město na Moravě. Most attention is paid to a product and its price, their present state of affairs and the development to the future. |
| Keywords: | creation of price; Marketing Tools; Instrumentarium |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 3. 3. 2009 |
|---|---|
| Date of submission: | 30. 4. 2009 |
| Date of defense: | 10. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19382/podrobnosti |