Analysis of Marketing Mix Elements (product, price)

Thesis title: Rozbor prvků marketingového mixu (produkt a cena)
Author: Heralová, Jana
Thesis type: Diplomová práce
Supervisor: Kozlová, Taťána
Opponents: Novotný, Bohumil
Thesis language: Česky
Abstract:
Cílem práce je zhodnotit marketingové nástroje ve firmě Medin a.s., Nové Město na Moravě se zaměřením na produkt a cenu, jejich současný stav a vývoj do budoucna .
Keywords: marketingový mix; tvorba ceny; Instrumentária
Thesis title: Analysis of Marketing Mix Elements (product, price)
Author: Heralová, Jana
Thesis type: Diploma thesis
Supervisor: Kozlová, Taťána
Opponents: Novotný, Bohumil
Thesis language: Česky
Abstract:
The aim of this work is to evaluate Marketing Tools in the company Medin inc., Nové Město na Moravě. Most attention is paid to a product and its price, their present state of affairs and the development to the future.
Keywords: creation of price; Marketing Tools; Instrumentarium

Information about study

Study programme: Ekonomika a management/Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Management
Department: Department of Management Business

Information on submission and defense

Date of assignment: 3. 3. 2009
Date of submission: 30. 4. 2009
Date of defense: 10. 6. 2009
Identifier in the InSIS system: https://insis.vse.cz/zp/19382/podrobnosti

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