Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Bucifalová, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Rousek, Pavel |
| Thesis language: | Česky |
| Abstract: | V diplomové práci je zpracována strategická analýza minulého vývoje a současné strategické pozice firmy ČEZ, a.s. Použity jsou analýzy PEST, 5F Porterův model, 4C, SWOT a analýza interních zdrojů podniku. Ná základě výsledků těchto analýz jsou formulovány závěry. |
| Keywords: | pozice na trhu; energetika; strategická analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Bucifalová, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Rousek, Pavel |
| Thesis language: | Česky |
| Abstract: | A strategy analysis of former development and present strategic position of ČEZ, a.s. is made in this diploma thesis. There were used such analysis as PEST, Porter's 5F model, 4C, SWOT and internal analysis. On the basis of my analysis I formulate conclusion. |
| Keywords: | power engineering; market share; strategy analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 7. 12. 2008 |
|---|---|
| Date of submission: | 24. 4. 2009 |
| Date of defense: | 13. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17352/podrobnosti |