Marketing Strategy during the Rebranding Procedure
Thesis title: | Marketingová strategie při změně obchodní značky |
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Author: | Trůblová, Alžběta |
Thesis type: | Bakalářská práce |
Supervisor: | Kozlová, Taťána |
Opponents: | Matyášová, Šárka |
Thesis language: | Česky |
Abstract: | není k dispozici ... |
Keywords: | k3; k1; k2 |
Thesis title: | Marketing Strategy during the Rebranding Procedure |
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Author: | Trůblová, Alžběta |
Thesis type: | Bachelor thesis |
Supervisor: | Kozlová, Taťána |
Opponents: | Matyášová, Šárka |
Thesis language: | Česky |
Abstract: | is not available ... |
Keywords: | w2; w3; w1 |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management Business |
Information on submission and defense
Date of assignment: | 25. 4. 2008 |
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Date of submission: | 24. 4. 2009 |
Date of defense: | 26. 5. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/20477/podrobnosti |