Marketing Strategy during the Rebranding Procedure
| Thesis title: | Marketingová strategie při změně obchodní značky |
|---|---|
| Author: | Trůblová, Alžběta |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Matyášová, Šárka |
| Thesis language: | Česky |
| Abstract: | není k dispozici ... |
| Keywords: | k3; k1; k2 |
| Thesis title: | Marketing Strategy during the Rebranding Procedure |
|---|---|
| Author: | Trůblová, Alžběta |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Matyášová, Šárka |
| Thesis language: | Česky |
| Abstract: | is not available ... |
| Keywords: | w2; w3; w1 |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 25. 4. 2008 |
|---|---|
| Date of submission: | 24. 4. 2009 |
| Date of defense: | 26. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20477/podrobnosti |