Analysis of Marketing Mix Tools in Bluetech, s.r.o
| Thesis title: | Analýza nástrojů marketingového mixu ve firmě Bluetech, s.r.o |
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| Author: | Šímová, Martina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Paclík, Oldřich |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce obsahuje charakteristiku podniku, analýzu jednotlivých nástrojů marketingového mixu a SWOT analýzu. Na závěr je zhodnocena efektivnost užití marketingového mixu a návrhy na její zlepšení. |
| Keywords: | produkt; propagace; marketingový mix; SWOT analýza; distribuce; cena |
| Thesis title: | Analysis of Marketing Mix Tools in Bluetech, s.r.o |
|---|---|
| Author: | Šímová, Martina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Paclík, Oldřich |
| Thesis language: | Česky |
| Abstract: | The bachelor thesis contains characteristics of company, analysis of particular Marketing Mix Tools and SWOT analysis. In conclusion are valuation of efficiency of use of Marketing Mix Tools and proposals for its improvement. |
| Keywords: | place; product; promotion; price; SWOT analysis; marketing mix |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 31. 3. 2008 |
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| Date of submission: | 24. 4. 2009 |
| Date of defense: | 26. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20299/podrobnosti |