Analysis of Marketing Mix Tools in a Chosen Company
| Thesis title: | Analýza nástrojů marketingového mixu v konkrétní společnosti |
|---|---|
| Author: | Lichnovská, Jana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Bejdová, Jana |
| Thesis language: | Česky |
| Abstract: | Cílem práce je zjistit a popsat nástroje marketingového mixu konkrétní firmy. Na základě získaných informací a zjištěných nedostatků navrhnout možná opatření, která by pomohla ke zvýšení její konkurenceschopnosti. |
| Keywords: | komunikační mix; distribuce; cena; SWOT analýza; produkt; marketingový mix |
| Thesis title: | Analysis of Marketing Mix Tools in a Chosen Company |
|---|---|
| Author: | Lichnovská, Jana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Bejdová, Jana |
| Thesis language: | Česky |
| Abstract: | The aim of this bachelor thesis is to identify and describe Marketing mix tools in a chosen company. On the basis of the information and identified weaknesses to suggest possible measures to help to increase its competitiveness. |
| Keywords: | promotion; place; price; product; SWOT analysis; marketing mix |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 30. 4. 2009 |
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| Date of submission: | 7. 5. 2009 |
| Date of defense: | 10. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20542/podrobnosti |