Analysis of Marketing Mix Tools in UNIAGRA CZ a.s
| Thesis title: | Analýza nástrojů marketingového mixu ve firmě UNIAGRA CZ, a.s |
|---|---|
| Author: | Sokolová, Hana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Ezrová, Hana |
| Opponents: | zahrádka, František |
| Thesis language: | Česky |
| Abstract: | Cílem bakalářské práce je charakterizovat podnik, popsat a analyzovat konkrétní nástroje marketingového mixu a následné zhodnocení. |
| Keywords: | podpora prodeje; vztah s veřejností; osobní prodej; reklama; komunikační mix; propagace; marketingový mix; marketing; výrobek; cena; distribuce |
| Thesis title: | Analysis of Marketing Mix Tools in UNIAGRA CZ a.s |
|---|---|
| Author: | Sokolová, Hana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Ezrová, Hana |
| Opponents: | zahrádka, František |
| Thesis language: | Česky |
| Abstract: | The aim of bachelor thesis are define a company, describe and analyse exact tools of marketing mix and their evaluation. |
| Keywords: | public relations; advertisement; communication mix; promotion; place; price; product; marketing mix; marketing; personal selling; sales promotions |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 10. 4. 2008 |
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| Date of submission: | 15. 4. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19535/podrobnosti |