McDonald's Olympic Hopefuls sponsorship project supporting young athletes
| Thesis title: | Sponzorský projekt McDonald's Olympic Hopefuls na podporu mladých sportovců |
|---|---|
| Author: | Adamec, Richard |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Dlouhý, Jakub |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá sponzorským projektem McDonald's Olympic Hopefuls. V prvních dvou částech jsou položeny teoretické základy pro vypracování diplomové práce, jsou zde vysvětleny pojmy týkající se marketingu, marketingové a komerční komunikace. Třetí část se zaměřuje na sponzoring, jeho typy a na hodnocení sponzorských projektů. Aplikační část popisuje historii projektu McDonald's Olympic Hopefuls. Obsahuje hodnocení projektu a doporučení do budoucnosti. |
| Keywords: | McDonald's Olympic Hopefuls; komerční komunikace; sponzoring; hodnocení sponzoringu |
| Thesis title: | McDonald's Olympic Hopefuls sponsorship project supporting young athletes |
|---|---|
| Author: | Adamec, Richard |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Dlouhý, Jakub |
| Thesis language: | Česky |
| Abstract: | This thesis is devoted to the McDonald's Olympic Hopefuls sponsorship project. The first two parts include theoretical essentials for elaboration and the terms concerning marketing. Explanation of terms related to marketing communication and commercial communications is also included in this section. The third part is focused on sponsorship, its types and evaluation of sponsorship projects. The application part describes the history of the McDonald's Olympic Hopefuls project. Evaluation of the project and future recommendations are also presented here. |
| Keywords: | McDonald's Olympic Hopefuls; sponsorship evaluation; sponsorship; commercial communications |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 1. 12. 2008 |
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| Date of submission: | 7. 5. 2009 |
| Date of defense: | 18. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17084/podrobnosti |