Limits of price policy of Organizing Committee of Worl Ski Championship in Liberec 2009
| Thesis title: | Limity cenové politiky Organizačního výboru Mistrovství světa v klasickém lyžování |
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| Author: | Kožíšková, Jana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Novotný, Jiří |
| Opponents: | Kotáb, Jiří |
| Thesis language: | Česky |
| Abstract: | Tato práce se zabývá organizací Mistrovství světa v klasickém lyžování v Liberci v roce 2009, jež patřila k největším sportovním akcím, které se dosud konaly v České republice. Práce bude pojednávat zejména o problematice zvolení vhodné cenové strategie u vstupného na lyžařský šampionát, neboť se na toto téma vedly rozsáhlé diskuze. |
| Keywords: | marketing ve sportu; sportovní akce; cenová strategie |
| Thesis title: | Limits of price policy of Organizing Committee of Worl Ski Championship in Liberec 2009 |
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| Author: | Kožíšková, Jana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Novotný, Jiří |
| Opponents: | Kotáb, Jiří |
| Thesis language: | Česky |
| Abstract: | This work deals with the organization of World Ski Championship in Liberec 2009, which was one of the biggest sports events, which were held in the Czech Republic. Work shall discuss an election of appropriate price strategies for tickets prices of World Ski Championship, because on this issue led an extensive discussion. |
| Keywords: | sport marketing; sport events; price strategies |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | The Department of Business Economics |
Information on submission and defense
| Date of assignment: | 20. 1. 2009 |
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| Date of submission: | 19. 5. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18295/podrobnosti |