Development Trends in Retailing - Shelf Ready Packaging
| Thesis title: | Vývojové trendy v retailingu - Shelf Ready Packaging |
|---|---|
| Author: | Štěpánek, Ondřej |
| Thesis type: | Diplomová práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zaměřuje na progresivní obalovou techniku v retailingu, která se nazývá Shelf Ready Packaging (SRP). Cílem práce je posoudit vlastnosti a potenciál této metody a přinést pohledy klíčových zainteresovaných subjektů. Popsáno je několik typů Shelf Ready Packagingu a jsou analyzovány jejich hlavní výhody a nevýhody. V práci je stručně vysvětlen proces implementace technologie v dodavatelské firmě. Pozornost je věnována také roli logistiky v retailingu a jejím současným trendům. |
| Keywords: | Logistika; Diskontér; Retailing; Vystavitelný obal |
| Thesis title: | Development Trends in Retailing - Shelf Ready Packaging |
|---|---|
| Author: | Štěpánek, Ondřej |
| Thesis type: | Diploma thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | This thesis focuses on a progressive packaging technique in retailing which is called Shelf Ready Packaging (SRP). It is concerned with a discussion of characteristics and potential of this method and brings views of key interested parties. Several types of Shelf Ready Packaging are described and their main advantages and disadvantages are analysed. In the thesis there is briefly explained the implementation process of the technology in a supplying firm. Attention is also paid to the role of logistics in retailing and its current trends. |
| Keywords: | Logistics; Discounter; Retailing; Shelf Ready Packaging |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 16. 1. 2009 |
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| Date of submission: | 16. 6. 2009 |
| Date of defense: | 15. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18230/podrobnosti |