Marketing Mix Tools in a Chosen Company with a View to Distribution
| Thesis title: | Nástroje marketingového mixu ve vybrané organizaci se zaměřením na distribuci |
|---|---|
| Author: | Krejčová, Pavla |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vobůrková, Eva |
| Thesis language: | Česky |
| Abstract: | Cílem mé bakalářské práce je charakterizovat firmu Online Business System, v. o. s., a dodavatelskou společnost Herbalife. Provést analýzu nástrojů marketingového mixu organizace, zhodnotit jejich fungování v praxi, objevit případné nedostatky a navrhnout možná zlepšení pro budoucí postup organizace. |
| Keywords: | marketingový mix; cena; propagace; produkt; distribuce |
| Thesis title: | Marketing Mix Tools in a Chosen Company with a View to Distribution |
|---|---|
| Author: | Krejčová, Pavla |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vobůrková, Eva |
| Thesis language: | Česky |
| Abstract: | The target of my bachelor's work is characteristic of company Online Business System, v. o. s. and its supplying company Herbalife. Than I analyze marketing mix tools, review working of these tools in practice, discover deficiencies and suggest possible improvement for the future period. |
| Keywords: | marketing mix; price; promotion; product; place |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 30. 4. 2008 |
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| Date of submission: | 7. 5. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20546/podrobnosti |