Public relations as a management tool of communication
| Thesis title: | PR jako nástroj řízené komunikace |
|---|---|
| Author: | Chaloupková, Věra |
| Thesis type: | Bakalářská práce |
| Supervisor: | Střížová, Vlasta |
| Opponents: | Pavlík, Petr |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá public relations jako nástrojem řízené komunikace. Obsahuje teoretickou a praktickou část. Teoretická část se snaží přiblížit public relations jako celek a postupem tvorby strategie v oblasti PR. Praktická část analyzuje metody public relations ve vybrané společnosti KTO International spol. s r. o., a zabývá se jejich zhodnocením. Součástí je návrh strategie public relations, zaměřený na konkrétní problém. |
| Keywords: | cílové skupiny; strategie public relations; public relations |
| Thesis title: | Public relations as a management tool of communication |
|---|---|
| Author: | Chaloupková, Věra |
| Thesis type: | Bachelor thesis |
| Supervisor: | Střížová, Vlasta |
| Opponents: | Pavlík, Petr |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with public relations as a management tool of communication. It includes theoretical and practical part. The teoretici part is trying to bring public relations as a whole and in the creation of strategy in the field of PR. Practical methods for analyzing public relations companies in the selected KTO International Ltd., and deals with thein appreciation. A draft strategy for public relations, focusing on a specific problem. |
| Keywords: | public relations; public relations strategy; target groups |
Information about study
| Study programme: | Aplikovaná informatika/Informatika |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Systems Analysis |
Information on submission and defense
| Date of assignment: | 29. 9. 2008 |
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| Date of submission: | 5. 5. 2009 |
| Date of defense: | 27. 8. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/14201/podrobnosti |