Influence of Internet on Competion
| Thesis title: | Vliv Internetu na konkurenci |
|---|---|
| Author: | Netolická, Daniela |
| Thesis type: | Diplomová práce |
| Supervisor: | Zemplinerová, Alena |
| Opponents: | Ždímal, Martin |
| Thesis language: | Česky |
| Abstract: | Diplomová práce analyzuje dopad Internetu na konkurenci pomocí hybných konkurenčních sil a hodnotového řetězce Michaela E. Portera. Popisuje historii Internetového podnikání na modelu Hype Cycle a věnuje se Internetovému maloobchodu v České republice. |
| Keywords: | Porter; Internet; konkurence |
| Thesis title: | Influence of Internet on Competion |
|---|---|
| Author: | Netolická, Daniela |
| Thesis type: | Diploma thesis |
| Supervisor: | Zemplinerová, Alena |
| Opponents: | Ždímal, Martin |
| Thesis language: | Česky |
| Abstract: | Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it with traditional media (TV, press, outdoor, etc.) Rest of this paper focus on Czech retail market on Internet and shows bad and good strategies of biggest e-shops in Czech republic. Last part is about trends on the Czech market. |
| Keywords: | Porter; competition; Internet |
Information about study
| Study programme: | Hospodářská politika a správa/Národní hospodářství |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Economics |
| Department: | Department of Institutional Economics |
Information on submission and defense
| Date of assignment: | 8. 2. 2009 |
|---|---|
| Date of submission: | 30. 9. 2009 |
| Date of defense: | 1. 10. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18652/podrobnosti |