Measuring Brand Equity : Methods of Evaluation and Effects on Business

Thesis title: Measuring Brand Equity : Methods of Evaluation and Effects on Business
Author: Danilovich, Natalia Nikolaevna
Thesis type: Diploma thesis
Supervisor: Král, Petr
Opponents: Karlíček, Miroslav
Thesis language: English
Abstract:
The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance.
Keywords: brand management; brand evaluation; brand equity
Thesis title: Measuring Brand Equity : Methods of Evaluation and Effects on Business
Author: Danilovich, Natalia Nikolaevna
Thesis type: Diplomová práce
Supervisor: Král, Petr
Opponents: Karlíček, Miroslav
Thesis language: English
Abstract:
The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance.
Keywords: Hodnota značky; Řízení značky; Oceňování značky

Information about study

Study programme: Ekonomika a management/International Business - Central European Business Realities
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of International Relations
Department: Department of International Business

Information on submission and defense

Date of assignment: 15. 4. 2008
Date of submission: 30. 6. 2009
Date of defense: 24. 9. 2009
Identifier in the InSIS system: https://insis.vse.cz/zp/21250/podrobnosti

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