The Functions of Traditional and New Media In the Push Towards Impact- Based Advertising
| Thesis title: | The Functions of Traditional and New Media In the Push Towards Impact- Based Advertising |
|---|---|
| Author: | Kaston, Josh |
| Thesis type: | Diploma thesis |
| Supervisor: | Král, Petr |
| Opponents: | Karlíček, Miroslav |
| Thesis language: | English |
| Abstract: | The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing. |
| Keywords: | media; marketing; advertising; marketing communication |
| Thesis title: | Functions of Traditional and New Media in the Push towards Impact- based Advertising |
|---|---|
| Author: | Kaston, Josh |
| Thesis type: | Diplomová práce |
| Supervisor: | Král, Petr |
| Opponents: | Karlíček, Miroslav |
| Thesis language: | English |
| Abstract: | Diplomová práce pokrývá jak nová tak tradiční média v souvislosti s impact- based reklamou. V práci je vytvořen nový model 8 faktorů, jehož smyslem je vystihnout silné a slabé stránky deseti různých médií. Diplomová práce se také zabývá novými a budoucími trendy v marketingu. |
| Keywords: | média; reklama; marketing; marketingová komunikace |
Information about study
| Study programme: | Ekonomika a management/International Business - Central European Business Realities |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 15. 1. 2009 |
|---|---|
| Date of submission: | 30. 6. 2009 |
| Date of defense: | 24. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19299/podrobnosti |