Demand and marketing possibilities in badminton
| Thesis title: | Poptávka a marketinové možnosti v badmintonu |
|---|---|
| Author: | Hnilicová, Eva |
| Thesis type: | Diplomová práce |
| Supervisor: | Macáková, Libuše |
| Opponents: | Nečadová, Marta |
| Thesis language: | Česky |
| Abstract: | Cílem práce je zmapovat situaci poptávky po badmintonu v České republice a ověřit, zda má tato poptávka rostoucí či klesající tendenci. Dále se zamyslet nad tím, jaké prostředky by napomohly rozvoji poptávky po badmintonu. Určitou perspektivou do budoucna je rozvoj marketingových aktivit. Možnosti sportovního marketingu se pokouším prezentovat na praktickém příkladu společnosti SPORT INVEST Marketing, zastupující současného nejlepšího českého badmintonistu. |
| Keywords: | determinanty poptávky; marketing ve sportu; badminton |
| Thesis title: | Demand and marketing possibilities in badminton |
|---|---|
| Author: | Hnilicová, Eva |
| Thesis type: | Diploma thesis |
| Supervisor: | Macáková, Libuše |
| Opponents: | Nečadová, Marta |
| Thesis language: | Česky |
| Abstract: | The main aim is to analyze and describe the situation of the demand for badminton in Czech Republic and to verify if this demand is increasing or decreasing. Furthermore to think about which instruments would help to develop the demand for badminton. Some perspective for the future is the development of marketing activities. The opportunities for sports marketing I will try to present at a practical example of the SPORT INVEST Marketing company stands for the currently best Czech badminton player. |
| Keywords: | badminton; sports marketing; determinants of the demand |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Microeconomics |
Information on submission and defense
| Date of assignment: | 6. 5. 2009 |
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| Date of submission: | 6. 10. 2009 |
| Date of defense: | 16. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20584/podrobnosti |