Green marketing
| Thesis title: | Green marketing |
|---|---|
| Author: | Kymlová, Šárka |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Koudelka, Jan |
| Thesis language: | Česky |
| Abstract: | Diplomová práce seznamuje čtenáře se základními pojmy týkající se nového směru v marketingu -- tzv. green marketingu. Ukazuje na jeho specifika, popisuje jeho vývoj a možnosti aplikace, včetně často se opakujících chyb. Snaží se poskytnout ucelený pohled na danou problematiku. |
| Keywords: | environmentální marketing; Missiva s r.o.; biopotraviny; greenwashing; zelený marketing; green marketing; LCA metoda |
| Thesis title: | Green marketing |
|---|---|
| Author: | Kymlová, Šárka |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Koudelka, Jan |
| Thesis language: | Česky |
| Abstract: | The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic. |
| Keywords: | LCA method; green marketing; Missiva s r.o.; bioproduct; greenwashing; environmental marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 21. 1. 2009 |
|---|---|
| Date of submission: | 20. 8. 2009 |
| Date of defense: | 16. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18343/podrobnosti |
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