Marketing communications ČSOB - Theory and Applications
| Thesis title: | Marketingová komunikace - teorie a aplikace v ČSOB |
|---|---|
| Author: | Sachrová, Michala |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Jaroš, Tomáš |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá analýzou marketingové komunikace společnosti ČSOB. Cílem je především popsat, zhodnotit a porovnat s konkurencí současné fungování marketingové komunikace této banky a navrhnout případné inovace nebo změny. |
| Keywords: | marketingová komunikace; řízení značky; marketingový komunikační mix |
| Thesis title: | Marketing communications ČSOB - Theory and Applications |
|---|---|
| Author: | Sachrová, Michala |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Jaroš, Tomáš |
| Thesis language: | Česky |
| Abstract: | The dissertation deals with analysis of marketing communication Company Profile. The aim is primarily to describe, evaluate and compare with the competition, the current operation of the bank's marketing communications and propose any innovation or change. |
| Keywords: | Brand management; Communication mix; Marketing Communications |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 14. 1. 2009 |
|---|---|
| Date of submission: | 26. 8. 2009 |
| Date of defense: | 16. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18192/podrobnosti |
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