Marketing strategy in a chosen company
| Thesis title: | Marketingová strategie ve vybrané organizaci |
|---|---|
| Author: | Krejčová, Kamila |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vobůrková, Eva |
| Thesis language: | Česky |
| Abstract: | Cílem mé bakalářské práce je analyzovat marketingovou strategii ve společnosti ZFP akademie, a. s., a její produktové portfolio. Dále objasnit marketingovou strategii a uvést možný vývoj do budoucna. |
| Keywords: | marketingový mix; produktové portfolio; marketingová strategie |
| Thesis title: | Marketing strategy in a chosen company |
|---|---|
| Author: | Krejčová, Kamila |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vobůrková, Eva |
| Thesis language: | Česky |
| Abstract: | The main objective of my bachelor's thesis "Marketing strategy in the company ZFP akademie, a. s." is the analyses of marketing strategy of the company ZFP akademie, a.s. and its product portfolio. Than I make its marketing strategy clear and show the future possible development. |
| Keywords: | marketing mix; product portfolio; marketing strategy |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 30. 4. 2008 |
|---|---|
| Date of submission: | 7. 5. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20545/podrobnosti |