Analysis of Marketing Mix Tools in a Chosen Company
| Thesis title: | Analýza nástrojů marketingového mixu ve zvolené firmě |
|---|---|
| Author: | Vobůrka, Jan |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vobůrková, Eva |
| Thesis language: | Česky |
| Abstract: | Cílem mé bakalářské práce je analýza nástrojů marketingového mixu ve firmě Edscha Bohemia s.r.o.. Zhodnotím fungování těchto nástrojů v praxi, poté se u nich pokusím odhalit případné nedostatky a navrhnout jejich možnou nápravu. |
| Keywords: | distribuce; produkt; marketingový mix; cena; propagace |
| Thesis title: | Analysis of Marketing Mix Tools in a Chosen Company |
|---|---|
| Author: | Vobůrka, Jan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vobůrková, Eva |
| Thesis language: | Česky |
| Abstract: | The target of my bachelor's work is the analysis of marketing mix tools in the company Edscha Bohemia s.r.o.. I review working of these tools in practice, than discover deficiencies and suggest possible improve for the future. |
| Keywords: | marketing mix; place; promotion; product; price |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 30. 4. 2008 |
|---|---|
| Date of submission: | 7. 5. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20543/podrobnosti |