Analysis of Marketing Mix Tools in Zdeněk Balíček - ASB service station
| Thesis title: | Analýza nástrojů marketingového mixu ve firmě "Zdeněk Balíček - ASB Autoslužby" |
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| Author: | Balíčková, Lucie |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vitoušová, Libuše |
| Thesis language: | Česky |
| Abstract: | Charakteristika firmy, analýza uplatňování každého nástroje marketingového mixu a návrhy na opatření |
| Keywords: | Reklama; Public Relations; Přímý marketing; Osobní prodej; Podpora prodeje; Nástroje marketingového mixu; Marketing |
| Thesis title: | Analysis of Marketing Mix Tools in Zdeněk Balíček - ASB service station |
|---|---|
| Author: | Balíčková, Lucie |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Vitoušová, Libuše |
| Thesis language: | Česky |
| Abstract: | Characteristics of company, analysis of the application of each instrument marketing mix and proposal for actions |
| Keywords: | Instuments of marketing mix; Public Relations; Direct marketing; Personal selling; Sales promotion; Marketing; Advertisement |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 30. 4. 2008 |
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| Date of submission: | 7. 5. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20541/podrobnosti |