Analysis of Marketing Mix Tools in Saint-Gobain Weber Terranova, a.s
| Thesis title: | Analysis of Marketing Mix Tools in Saint-Gobain Weber Terranova, a.s |
|---|---|
| Author: | Káplová, Eva |
| Thesis type: | Bachelor thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Mikeš, Robert |
| Thesis language: | English |
| Abstract: | The goal of my thesis is to characterize the company, describe and analyze its individual marketing mix tools and a subsequent assesment |
| Keywords: | promotion; product; marketing mix; place; price |
| Thesis title: | Analýza nástrojů marketingového mixu ve firmě Saint-Gobain Weber Terranova, a.s |
|---|---|
| Author: | Káplová, Eva |
| Thesis type: | Bakalářská práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Mikeš, Robert |
| Thesis language: | English |
| Abstract: | Cílem bakalářské práce je charakterizovat podnik, popsat a analyzovat konkrétní nástroje marketingového mixu a následné zhodnocení. |
| Keywords: | komunikační mix; distribuce; marketingový mix; produkt; cena |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 19. 4. 2008 |
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| Date of submission: | 24. 4. 2009 |
| Date of defense: | 9. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20384/podrobnosti |