Ambush marketing related to Olympic Games in Beijing
| Thesis title: | Ambush marketing v souvislosti s olympiádou v Pekingu |
|---|---|
| Author: | Mátl, Jan |
| Thesis type: | Bakalářská práce |
| Supervisor: | Král, Pavel |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | Anotace Práce popisuje fenomén Ambush marketingu a identifikuje jeho možné využívání v souvislosti s olympiádou v Pekingu. |
| Keywords: | sportovní reklama; propagace; Sponzorování; Licence; Ambusher |
| Thesis title: | Ambush marketing related to Olympic Games in Beijing |
|---|---|
| Author: | Mátl, Jan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Král, Pavel |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | Annotation Work describes a phenomenom of Ambush marketing and identifies his possible exploitation in connection with The Olympic games in Beijing. |
| Keywords: | Ambusher; Licence; Sponzoring; Sport Advert; Publicity/Propagation |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Social Sciences |
Information on submission and defense
| Date of assignment: | 4. 9. 2008 |
|---|---|
| Date of submission: | 24. 4. 2009 |
| Date of defense: | 26. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20305/podrobnosti |