Communication Mix for the automotive brand Mini Cooper
| Thesis title: | Komunikační mix u automobilů značky Mini Cooper |
|---|---|
| Author: | Sajdlová, Kamila |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházka, Jan |
| Opponents: | Ovsiak, Petr |
| Thesis language: | Česky |
| Abstract: | Práce popisuje komunikační mix teoreticky a následně i praktické ukázky marketingové komunikace značky MINI ČR. Součástí práce je návrh vlastního řešení. |
| Keywords: | Mini Cooper; reklama; komunikační mix |
| Thesis title: | Communication Mix for the automotive brand Mini Cooper |
|---|---|
| Author: | Sajdlová, Kamila |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházka, Jan |
| Opponents: | Ovsiak, Petr |
| Thesis language: | Česky |
| Abstract: | This work describes communication mix in theory and some realizations made by BMW Group CZ. In the last part of the work there are my own suggestions. |
| Keywords: | Mini Cooper; Advertising; Communication Mix |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 12. 3. 2009 |
|---|---|
| Date of submission: | 30. 4. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19723/podrobnosti |