Strategy of a firm running a business in sphere of leisure time
| Thesis title: | Strategie firmy podnikající v oblasti volného času |
|---|---|
| Author: | Lošťák, Jan |
| Thesis type: | Bakalářská práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce vymezuje klientelu firmy Help fitness club, popisuje její strategii z hlediska umístění, produktu, vybavení, zaměstnanců a marketingu a mapuje její konkurenci. Práce strategii vyhodnocuje a je završena návrhy na zlepšení a analýzou S.W.O.T. Help fitness club nabízí lekce aerobiku, indoor cyclingu a posilovnu a jeho strategie správně nastavená. |
| Keywords: | určení klientely; fitness centrum; strategie firmy |
| Thesis title: | Strategy of a firm running a business in sphere of leisure time |
|---|---|
| Author: | Lošťák, Jan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | The bachelor degree thesis determines customer base of the firm Help fitness club, it describes its strategy in terms of location, product, equipment, staff and marketing and it maps its competition. The thesis evaluates the strategy and is capped by improvement suggestions and S.W.O.T. analysis. Help fitness club offers aerobic and indoor cycling lessons and fitness room and its strategy is well adjusted. |
| Keywords: | customer base determination; firm strategy; fitness center |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 2. 3. 2009 |
|---|---|
| Date of submission: | 1. 6. 2009 |
| Date of defense: | 15. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19333/podrobnosti |