Communication strategy of recycling and collecting bottles
| Thesis title: | Komunikační strategie recyklace a sběru lahví |
|---|---|
| Author: | Slavinská, Lenka |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Šiser, Roman |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá komunikací v oblasti společenské odpovědnosti firem (CSR). Klade si za cíl analyzovat vztah mezi marketingovou komunikací a CSR a zhodnotit, jaké nástroje komunikačního mixu jsou pro komunikaci CSR a zejména komunikaci recyklace vhodné. Dotýká se problematiky obalu v marketingu, recyklace, sběru a třídění odpadů a udržitelného rozvoje. Teoretické poznatky jsou aplikovány na společnost The Coca-Cola Company. |
| Keywords: | společenská odpovědnost firem; marketingová komunikace; recyklace; obal |
| Thesis title: | Communication strategy of recycling and collecting bottles |
|---|---|
| Author: | Slavinská, Lenka |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Šiser, Roman |
| Thesis language: | Česky |
| Abstract: | This thesis deals with communication in the field of Corporate Social Responsibility (CSR). It aims to analyse the relationship between marketing communication and CSR and to evaluate which tools of the communication mix are suitable for the communication of CSR and especially for the communication of recycling. It also deals with the fields of packaging in marketing, recycling, collecting and sorting the packages and sustainable development. Theoretical knowledge is applied on The Coca-Cola Company. |
| Keywords: | packaging; corporate social responsibility (CSR); marketing communication; recycling |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 23. 2. 2009 |
|---|---|
| Date of submission: | 30. 6. 2009 |
| Date of defense: | 10. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19110/podrobnosti |