Segmentation cars market
| Thesis title: | Segmentace automobilového trhu |
|---|---|
| Author: | Jihlavec, Pavel |
| Thesis type: | Diplomová práce |
| Supervisor: | Koudelka, Jan |
| Opponents: | Vávra, Oldřich |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá segmentačním výzkumem automobilového trhu. |
| Keywords: | výzkum; segmentace; automobilový trh |
| Thesis title: | Segmentation cars market |
|---|---|
| Author: | Jihlavec, Pavel |
| Thesis type: | Diploma thesis |
| Supervisor: | Koudelka, Jan |
| Opponents: | Vávra, Oldřich |
| Thesis language: | Česky |
| Abstract: | Thesis is about segmentation research cars market. |
| Keywords: | car; research; segmentation; Volkswagen |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 11. 11. 2008 |
|---|---|
| Date of submission: | 9. 5. 2009 |
| Date of defense: | 3. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18901/podrobnosti |