Marketing strategy of firm Optimus Consult & Invest Co. Ltd. domestically and abroad
| Thesis title: | Marketingová strategie firmy Optimus a.s.na domácím trhu a v zahraničí |
|---|---|
| Author: | Rysová, Aneta |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zamykalová, Miroslava |
| Opponents: | Fencl, Jan |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá obecně i konkrétně problematikou marketingové strategie společnosti Optimus Consult & Invest a.s., jejíž hlavní náplní činnosti je zpracovávání dotací z Evropské unie. |
| Keywords: | marketingová strategie; SWOT analýza; dotace |
| Thesis title: | Marketing strategy of firm Optimus Consult & Invest Co. Ltd. domestically and abroad |
|---|---|
| Author: | Rysová, Aneta |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zamykalová, Miroslava |
| Opponents: | Fencl, Jan |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with the general and specific issues of marketing strategy company Optimus Consult & Invest Co. Ltd., whose principal activity is the processing of grants from the European Union. |
| Keywords: | marketing strategy; SWOT analysis; grants |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 17. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2009 |
| Date of defense: | 30. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17827/podrobnosti |