Social networking as a form of commercial presentation of companies
| Thesis title: | Sociální sítě a možnosti jejich využití pro účely komerční prezentace firem |
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| Author: | Mňahončáková, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Stříteský, Václav |
| Opponents: | Uhlíř, Martin |
| Thesis language: | Česky |
| Abstract: | Marketingové využití sociálních sítí patří v současnosti k velmi diskutovaným tématům. Zatímco zahraniční společnosti social networking ke komerčním účelům běžně používají, české firmy zatím zaostávají. V budoucnu se však dá očekávat zvýšení zájmu a běžné zařazení do komunikačních mixů. |
| Keywords: | Electronic Arts; The Sims 3; social networking; sociální sítě; Facebook |
| Thesis title: | Social networking as a form of commercial presentation of companies |
|---|---|
| Author: | Mňahončáková, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Stříteský, Václav |
| Opponents: | Uhlíř, Martin |
| Thesis language: | Česky |
| Abstract: | Commercial usage of social networking is one of the most discussed topic in marketing these days. There are two general ways how to use social network -- to built communities of social networks' users and to advertise in classic display advertising. Czech companies do not place social network to their communication mix so often as foreign ones. They still have to learn how to create the most effective strategy and how to communicate with users. The most important is the activity and interaction. Only then the campaign can reach the communication goals. |
| Keywords: | The Sims 3; Facebook; social networking; Electronic Arts; social network |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 9. 10. 2008 |
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| Date of submission: | 15. 5. 2009 |
| Date of defense: | 9. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17535/podrobnosti |
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