Franchising as a way of entering the market
| Thesis title: | Franchising jako metoda vstupu na trh |
|---|---|
| Author: | Slabá, Martina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce pojednává o franchisingu jako o možnosti vstupu na trh pro začínající podnikatele. Vymezen je pojem franchisingu,jeho výhody,nevýhody, vývoj ve světě a v ČR. V druhé části informuje o možnostech financování franchisingu a soustředí se na programy financování Komerční banky a.s. |
| Keywords: | malé a střední podniky; financovaní; franchising |
| Thesis title: | Franchising as a way of entering the market |
|---|---|
| Author: | Slabá, Martina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with the franchising as a possibility for beginning entrepreneurs to enter a new market.It describes the idea od franchising, its advantages and disadvantages and the development of this system in the world and in Czech Republic. In the second part it informs about financing possibilities and concentrates on KB's financing programs. |
| Keywords: | small and mediate bussiness; financing; franchising |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 27. 11. 2008 |
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| Date of submission: | 30. 6. 2009 |
| Date of defense: | 23. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16978/podrobnosti |