Franchising as a method how to enter the market
| Thesis title: | Franchising jako metoda vstupu na trh |
|---|---|
| Author: | Šumerová, Iva |
| Thesis type: | Bakalářská práce |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | V první části popisuji jednotlivé alternativy, které firma má, pokud chce vstoupit na trh. Zaměřuji se na jejich výhody a nevýhody. Druhá část je věnovovaná skupině Hennlich a jejímu postupnému vývoji. |
| Keywords: | alternativy vstupu; skupina Hennlich; franchising |
| Thesis title: | Franchising as a method how to enter the market |
|---|---|
| Author: | Šumerová, Iva |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | In the first part, I talk about the possibilities, which a company has, if it wants to enter the maket. I describe advantedes and disadvantages of those opportunities. The second part is about the Hennlich-group and its sequential development. |
| Keywords: | opportunities how to enter the market; Hennlich-group; franchising |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 13. 11. 2008 |
|---|---|
| Date of submission: | 30. 9. 2009 |
| Date of defense: | 23. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16468/podrobnosti |