Corporate image
| Thesis title: | Firemní image |
|---|---|
| Author: | Šilerová, Kateřina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá zejména teorií firemní image - v teoretické části je rozebráno co je firemní image, její utváření a hodnota a dále vztah firemní image a firemní identity, jednotlivé složky firemní identity, apod. V praktické části je rozebrána firemní image na příkladu společnosti Mercedes-Benz Financial Services Česká republika s.r.o. |
| Keywords: | firemní identita; image; firemní image |
| Thesis title: | Corporate image |
|---|---|
| Author: | Šilerová, Kateřina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | In the theoretic part of this work corporate image and corporate identity are characterized, including the relation between them, the definition of corporate image and its formation and value. In the practical part, corporate image is applied to the company Mercedes-Benz Financial Services Česká republika s.r.o. |
| Keywords: | corporate identity; image; corporate image |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 10. 11. 2008 |
|---|---|
| Date of submission: | 10. 5. 2009 |
| Date of defense: | 6. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16353/podrobnosti |