Product Information Management - the fortune hidden in product data

The exceeding supply over demand and very hard competitive conditions are nowadays the main features of the majority of sectors. A successful company is the one that is able to satisfy specific customers' needs, the one that has efficient cooperation with its suppliers throughout the whole supply chain and also the one that is able to speed up the in-house information exchange. Thus the company has to seek constantly new and innovative solutions. This is not possible without standardization and automatization of business processes. This master's thesis is dedicated to one of the possible solutions -- the Product Information Management (PIM). Since it is intended for business managers (without deep IT knowledge), at the beginning it answers the question why it is so important to know master data and to manage it. It specializes in managing product data, brings its comprehensive overview and identifies the advantages and drawbacks of the implementation as well as financial and organizational impacts. The consecutive chapter deals with simplified yet applicable approach to data management analysis (with emphasis on the PIM) and based on research, it mentions main mistakes of the implementation. In addition to the overview of main vendors of the PIM solution, it presents the latest trends in the PIM. Besides internal data synchronization, the thesis analyses several product standards -- the fundamental step towards external data synchronization, the key topic of the practical part. The whole thesis is conceived to provide an organization with a simple yet compact and therefore very effective tool for master product data insight and thus to help it to gain a competitive advantage.